What is Payot ?

Payot is a French cosmetics brand from the early 20th century. The century-old brand’s flagship products are ranges for skincare and imperfections. The ranges concern women and men to reach a maximum of public. This company has its own laboratories to develop and improve its products. Distributed today on several online sales platforms but also in stores, Payot also participates every year in TFWA.

Payot at the TFWA

The brand participates at the Tax Free event in order to export its brand worldwide. Already available in several countries and several major cities, Payot participates in TFWA to further develop its business. The company presents during this event dedicated to duty free its various collections, its new products and presents to the participants its exclusive ranges.

The Payot stand by Alphabet Stand Service

This stand created for Payot is both modern and uncluttered, for a trendy and attractive result. The stand is divided into two major parts: an indoor and an outdoor part. Interior part is composed of several trading areas furnished with trendy Scandinavian furniture. The decoration is white, like the entire stand but with a touch of color to energize the entire stand. In this context of trendy decoration, plants are also added to the decoration of the stand for a concept store / boutique look. The bottom wall of the stand is dominated by a canvas representing the flagship product of the brand in the center. This one is surrounded by all the countries in which the brand is already present. This wall highlights the importance of the brand and its products in several countries.

The outer part of the stand consists of a lounge area. This space is decorated with an outdoor lounge and several green plants. The very “green” appearance of the stand’s exterior is there to accentuate the natural side of the brand and its products. Payot wishes to give a herbalist aspect to the terrace of his stand which overlooks the seaside.

The creation of stand for Payot is in the image of its mark. Alphabet Stand Service has created a modern booth with a clean and natural style for a set that corresponds exactly to the expectations of society.

Discovers some others Alphabet Stand Service’s creations for the TFWA Exhibition or contac us to design your next stand.